Entries by Lawrence Strauss

Let it Snow, Let it Snow, Let it Snow

I’m feeling pretty good about making the switch away from shoveling and snow-blowing the driveway at my house to hiring a plowing service. Today the truck arrived early and in minutes cleared the snow, so that a little while ago I was able to just back out onto my road.

It’s a nice place to live, but the road is narrow and winds around a stream at a good grade. The town has put up steel guard rails at spots, and cars make use of them. Two Winters back…

GDPR and You

Surprised that in the last month, between two small marketing list brokers, more than a billion personal records were found to have been leaked on the internet?1

That data then gets leaked and sold to potentially hold users’ computers or reputation for ransom. Or as in a 2018 hack, of DNA tester, MyHeritage, there is the ability to sell the data to the insurance and mortgage industries, revealing DNA disease susceptibilities, thereby making the user ineligible for coverage or a loan.2

GDPR to the Rescue!

Best Practices for Using Social Media

A sense of belonging, a sense of community and for businesspeople, a touchpoint for customer service and the ability to market to specific demographics are among social media’s benefits. And like every technology, social media – by which I mean websites that offer sharing tools that allow people to interact (e.g. Instagram, Twitter, SnapChat, Facebook, YouTube) – have their drawbacks.