Imagine owning a football stadium and you’re hosting a bowl game. You’ve sold out all the tickets online. Your stadium is the kind with entrances all around the building. And today is game day – great! But in this imagining you forgot to hire any ticket-takers or security people – not great! So the people start showing up and begin pushing in from all directions. And now the mob is a mob, forcing its way to the stands and field.
Why do people line up to show their tickets to ticket-takers and put their phones in a bucket to pass security personnel? It’s not just to keep out those who don’t have a ticket … [7 min. read]