Making the decision to relocate your organization is the first step in the process of a very long list of to-do’s. It is a complicated but rewarding process. It will take careful planning to eliminate employee downtime and for you to minimize the impact on your business’ day-to-day operations.
One of the crucial tasks involved with moving is to be sure you make it as simple as possible for your clients to find you. Here are some tips to help you communicate that message effectively:
Tell Your Clients as Soon as Possible. Start telling people far in advance of the actual move date. Use whatever tools you would normally use to reach out to your clients. Use email, social media, announce it on your web site, include a notice on your email signature and put a note on your invoices. Be sure to post regular reminders and updates about the move.
Why Not Make It Local News? Contact your chamber of commerce and networking groups to request they make announcements. It’s a great and effective way of getting the word out there, and typically you’re not paying extra dollars for reaching many people in the community.
Make It a Big Deal. In every piece of content that you announce the move, make it exciting! Tell your clients why it’s exciting – whether it means a bigger location, you’re expanding your business, or that you’ll be closer to your clients. If you are downsizing, it can be described as a positive business decision aimed at decreasing wasted resources. Either way, it’s all in how you package it.
Post A Notice On Your Website. Put an announcement on your homepage in a very visible way. Create a page dedicated to move updates so expectations of office relocation dates are very clear. On your About Us and Contact Us pages, add information for both your current and new location, including dates you will be moving or closed for moving. If you have a blog, post updates regularly.
Hopefully these tips will help your organization spread the word to your clients to make the transition easy for them!